Twitter can be an amazing tool for marketers if used properly. Used poorly, however, there’s not much to be gained from it. Here is a list of five DON’Ts for Twitter.
1. DON’T spam your followers with ads. If all they get from you are various offers, they’ll unfollow you in a heartbeat. This includes retweets from sites like “Traffup” which claim to increase your userbase when in fact this particular method will have the opposite effect.
2. DON’T mass follow people just to get new followers yourself. True, there are studies indicating that Twitter has a 30% follow back ratio, but do you really want random people following you? How are you going to market your products and maximize your sales if there are no synergies between your followers?
3. DON’T send the same tweets over and over again. If you have a good offer that you like, don’t forget to mix it up. Seeing the same tweet over and over again is not going to increase someone’s willingness to take action. Think TV commercials – are you more interested in a product after you’ve seen that one commercial once every break during the latest episode of Big Bang Theory?
4. DON’T forget your niche. If you’re truly dedicated to a certain niche, stick to it and don’t “wander off” too often. Sure, every now and then you can talk about whatever you want, but if you want to keep a good relationship with your followers, stick to the topic.
5. DON’T stop tweeting. While few Twitter-followers actually stop following someone for not tweeting, you’re in this game to get more followers and increase your user base and other than hoping for follow backs from people you’ve followed, the best way to get new followers is to write good content.
While this blog is not supposed to be a case study blog, I don’t mind sharing some of my internet marketing projects with you guys.
First off, I’m working on an application for Twitter. This is more of a tool than an actual moneymaker, but if it works well for me, I might put it up for sale here. It’s a TweetAdder “lite”, an app that lets you find people interested in your niche and gradually follow them. Remember, Twitter has a documented “follow-back” rate of about 30%, so this is a quick and great way to build a relationship on Twitter with people who are interested in your niche!!
My second project is a classic Amazon-affiliate site. I’ve drilled in on a low competition product that’s got some good sales on Amazon and will be creating a niche site with the sole purpose of selling items in this product range. It’s an experiment, and I’m not overly enthusiastic about this site, but I’ve read some good things about sites like these. There seems to be quite a big hit and miss ratio though.
My third project is a site based on content and adsense. The general idea is to build a visitor-heavy site and monetize it by using Adsense. This is done through adding great content that really brings value to the visitor. I’ve already got the content (I will reveal some secrets about writing good content in my newsletter in a few weeks, so be sure to sign up), so this is mostly about bringing in the visitors. This is where Twitter marketing comes in, but also Pinterest and Tumblr. Social Media is still a viable, if not fantastic, way to bring visitors to your site.
My fourth project is another niche site, but with a very interesting market segment that’s got lots of competition. Again it’s about driving people to the site, but also about having them sign up for a mailing list created specifically for this purpose. I will be using some extremely targeted Twitter strategies to develop a good following there to hopefully bring visitors to the site. I might be using some PPC advertising to bring in visitors here as well, as the reward might be worth it. To entice people to come to that site, I will be offering some high value freebies with regards to that particular niche.
That’s what’s in the pipeline for now. If you’re interested in hearing about my progress, drop a line in the comment section.
At first I was going to delete this sample post, but then I thought “What better way to introduce myself than with an ‘Hello World’?”. So here goes.
I’m not going to pronounce my genius as an internet marketer. I’m not going to tell you that I have all your answers on how to get rich in this day and age. I will, however, do my best to gather information I find useful and make sure you guys can come here and find good advice on how to grow your online marketing business (or hobby).
In this blog I will cover many angles of internet marketing – everything from blogging to advertising. I will tell you of my own experiences and I will ask you to tell me of yours.
Now, there are a gazillion blogs like mine out there, but believe me, I will have some unique content and some very good offers coming your way – offers that will help you. For one thing, I’m a software developer as well, and I’m working on a couple of different IM-related projects at the moment. I’ve also got my hands on some excellent material that I will be giving away for free down the road. So keep coming back if this happens to be the only post you see when you come here :).